The Court will consider the extraterritorial reach of the Lanham Act, which provides civil remedies for the infringement of trademarks. In Steele v. Bulova Watch (1952), the Supreme Court held that the Lanham Act applies extraterritorially, but lower courts have splintered on the proper test for determining when the Lanham Act should apply to extraterritorial conduct.
Supreme Court Focuses on Consumer Confusion in Extraterritorial Trademark Case
Yesterday, the Supreme Court heard oral argument in Abitron Austria GmbH v. Hetronic International, Inc. The question before the Court is when the federal trademark statute, known as the Lanham Act, applies to the use of trademarks outside the United States. The respondent, a U.S. company that makes radio remote controls for heavy construction equipment,…
Continue ReadingPreview of Supreme Court Argument in Extraterritorial Trademark Case
On March 21, the U.S. Supreme Court will hear oral argument in Abitron Austria GmbH v. Hetronic International, Inc. to decide when the federal trademark statute, known as the Lanham Act, applies to the use of trademarks outside the United States. The stakes are high—not just for the parties arguing over a $90 million damages…
Continue ReadingStare Decisis and Extraterritoriality
In a recent post, Curt Bradley suggested that the hardest problem the Supreme Court faces as it revisits the geographic scope of the Lanham (Trademark) Act in Abitron Austria GmbH v. Hetronic International, Inc. is what to do about existing precedent. In Steele v. Bulova Watch Co. (1952), the Court held that the Act applies to…
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